John McNeil Studio

At JMS, we think, collaborate, make and measure — all under one roof.

We believe creativity is the catalyst that drives business forward.

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JMS Editorial
From Scapegoat to Saving Grace

While perhaps we can all agree that a community is a group of supportive people assembled in a specific space, the logistics, geography, and manifestations of said groups have drastically changed in t...

JMS Blog
Healthy Conversations

CVS Health’s “Healthy Conversations,” Finalist for Creative Floor Healthcare Awards When CVS Health tapped JMS to innovate new ways of sharing critical health information and stories from the COVID-1...

JMS Blog
Content Culture: The State of Podcasting

Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...

JMS Blog
Meet Limited Edition

Every three months, we invite a new artist to interpret the possibilities of a singular 250 square foot wall in our studio, according to their creative practice. This site is an archive of the contin...

JMS Blog
The Fight to Save Democracy (and the USPS)

PROXY is an experimental community space in the heart of San Francisco. Ahead of the 2020 election, the PROXY team wanted to bring their community together around a common message of unity. JMS saw a ...

JMS Editorial
Unpacking "Uncertainty"

We’re all feeling it: a big “question mark” looming over our current state of being. We’re hearing the rumblings of a recession, and trying to figure out what that means for ourselves, our companies, ...

JMS Blog
The Mushroom Movement

Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...

John McNeil Studio Expands Strategy Offering

To further John McNeil Studio’s mission of delivering dynamic, innovative solutions to our clients, the studio has expanded its strategy offering. Our unique model encompasses the values of our studio...

JMS Blog
Trends in Modern Media

Strategy Sessions unpack a topic of  interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help...

JMS Blog
Staying Creative: A Personal and Professional Pursuit

Strategy Sessions unpack a topic of interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help ...

JMS Blog
Shopping Their Shelf

Despite widespread conversations around identity, retail environments often reinforce the gender binary. Why isn’t retail seizing the opportunity? Stuck in the Past The male/female gender binary has...

JMS Editorial
The Case Against Content

It’s an unavoidable truth: we live in an age of continuous content. This catch-all term has come to name everything we consume, from TV shows to memes, gifs to tweets, long form editorial to TED Tal...

JMS Blog
Trends in Gifting

Strategy Sessions unpack a topic of  interest discussed within the JMS strategy team. From business trends to personal passions and everything in between, these conversations spark innovation and help...

JMS Blog
Fashion Forward

After closely observing New York Fashion Week, two of our famously fashionable strategists – an exec and a junior, one in New York and one in LA – reflected on the trends they saw. Here are some stand...

JMS Blog
Greenwashing Gotchas

Suspect your favorite brands are greenwashing? Here’s how to spot a company that is only giving lip service to their sustainability efforts. Sustainability isn’t just an environmental imperative, it...

JMS at 13

At some point in our history at JMS, someone wrote a headline for one of our clients. (Not a particularly spectacular opening line, I know, but bear with me for a paragraph, or two.) The brief was to ...

JMS Blog
Let’s all stop pretending that B2B should play by a different set of rules.

Three lessons from this year’s Cannes Lions winners. For some time now, B2B has occupied a sleepy corner of marketing, notorious for a kind of risk-averse pragmatism that favors “what [x product] do...

John McNeil on Creativity, Leadership, and the Power of Advertising

JMS Founder and Chief Creative Officer, John McNeil, shares his journey into the world of marketing and advertising, from his first job in the art studio at Hill Holiday to future leadership roles at ...

2022-11-30 // JMS Blog
The future of catalogs (And not just the ones in your mailbox)

JMS BLOG With the holiday season upon us, and holiday shopping in full force, we’re taking a deeper look into the future of an age-old sales technique: the catalog. Remember shopping catalogs? Of co...