Northern California's Premier Resource Guide for Film, Video, and Multimedia

About Us

Tap into the industry that directly or indirectly employs 500,000+ people in California alone!

We have a loyal following from production professionals all over the World.

The on-line directory is always available FREE of charge 24/7.

Publisher

Lynetta Freeman

The Reel Directory is an annual publication distributed throughout the United States and overseas. Often referred to as the “Bible for the Industry,” the Reel Directory offers thousands of verified listings of qualified crew, equipment and support services, providing an invaluable service to producers and production companies who need access to the Northern California production community when a shoot is scheduled in the Bay Area.

Bonnie Carroll published the first Reel Directory in 1978. After a major accident she retired and Lynetta took the reigns in 2002. Lynetta is a tireless promotor of film and broadcast professionals, and she works continually to stay current wtih industry trends and sustain one of the production community's most valuable resources in Northern California!

Art Director

Keith Marsalis

Keith has over 25 years experience as a Bay Area graphic designer with corporate and small business clients. He provides prepress services for the Reel Directory as well as beautiful, creative and low cost graphic design services to help our clients design and edit their advertising campaigns.

my main source

The Reel Directory is my main source of acquiring new clients for my business. Thanks RD.

Mike GreenRVs

$10,000+ I made on a cold call

I'm still spending the $10,000+ I made on a cold call from my Reel Directory listing that netted me 4 weeks of work with rentals along with a chance to try out the flying trapeze hair, raising helicopter rides over and down into the grand canyon and raft rides through it as well.

Charles GriswoldLittle Giant Lighting & Grip

the place people in this industry go

The Reel Directory “reely” seems to be the place people in this industry go for gear and crew. I get a lot of calls and I use it to find people too. I'm really happy with the results!

Rob DarcyJib World LLC

important part of the local film community

It would be a great loss to the community if the Reel Directory were not around. It's a very important part of the local film community. Thank you for keeping it alive and well.

Caitlin MaynardNorth Beach Films

my Bible for the Film Industry

The Reel Directory is my Bible for the Film Industry in the Bay Area and I don't leave home without it. It's my source for everything film related. No doubt my ad generates new business.

Andrew LewisThe Prop House

good luck, good fortune and good people

The Reel Directory is the source of good luck, good fortune and good people. It has helped our business tremendously and we always want to be the top ad!

Chris CostelloChristopher's Catering

a crew in from Canada today who found us

We have received a few jobs from our listing since we signed up. Even had a crew in from Canada today who found us on the site!

Joe Breen2 KTVU Studio Productions

It's a great reference

It's a great reference for anyone who wants to be in the Media Business.

Lope Yap Jr.DGA

when I need to look up something

I use the Reel Directory when I need to look up something or make recommendations.

Catbird BlumCatbird Souts

a tool to generate business

I use the Reel Directory as a tool to gain business, refer business and generally, generate business.

Mark RedmondLocation Scout

all in the Reel Directory

It's my favorite place to go when anyone asks for something. You want a greensmen, a stuntman? It's all in the Reel Directory.

Mark WarrenArt Director

Invaluable

If I could put a dollar figure to how many jobs I have gotten from the Reel Directory...uncountable.

Christopher KnoxProducer/Have Crew Will Travel

all...in one place

It provides one cohesive place where someone can find all of their needs in one place. We get lots of calls with people saying we saw you ad in the Reel Directory.

Steve CondiottiDTC Grip & Electric

family in the Bay Area

It's not just a book or a directory, for me it's about a family in the Bay Area. It's an amazing feeling to be part of this community.

Mike WoodMediaworks Productions

it gives us credibility

It gave us a chance to get our name out there. It feels like it gives us credibility to be in the Reel Directory and with that we have been able to land some pretty big contracts.

Michael ChingGrant Avenue Productions

a really great reference

I've used it so many times. It's a really great reference.

Hiro NaritaASC

the number one resource

The Reel Directory to me, is the link to the entire film community in Northern California. It's the number one resource tool. It has everything right at your fingertips. It's a tool in the toolbox. I literally keep mine in my toolbox. One in the car and one in my toolbox because you never know when you're going to need it.

Sean HouseOuthouse Productions

Reel Directory means big business

Reel Directory means big business. It was my source for getting into the industry and staying in the industry.

Jim BaldwinBaldwin Productions/Locations

the only marketing I use

It's a very important part of my marketing. In fact, it's the only marketing I use.

Josh KoralACME Senary

calls...for 10 years from 1 book

When I first move here, I put an ad in the Reel Directory. I kept getting calls on the ad for 10 years from 1 book. I would always ask people where did I get referred from and they would say the Reel Directory.

Gerard AngeG.A.P. International

THE go to book for information

I got my first job in the Bay Area through the Reel Directory. It's thee go to book for information and finding people. Whatever you need, it's in the Reel Directory.

Paul MartinDGA

brought us a lot of business

We always ask our customers where they found us. We have been really happy with our ad in the Reel Directory. It has brought us a lot of business.

Alan BealesCresco Productions Express

Bible for the Industry

I think of it as the Bible for the Industry in the Bay Area.

Kari WishingradActress, V/O

creates a sense of community

It's gotten me many, many, many jobs. The Reel Directory creates a sense of community. Producers who come to the Bay Area may not use it but when they find out it hear they will use it the next time.

David HakimDGA

I love the Reel Directory

I love the Reel Directory. It has proven over and over to be the number one source for anyone looking for any stage, film or video resource in the greater Bay Area. You provide and essential service.

Bruce HamadyACME Spots/B. Hamady Productions

look forward...to increasing our advertising

We got 2 projects out of our advertising this year and look forward as we get results to start increasing our advertising once again with you.

Julie SetboniProbe Solutions

an amazing catalog

I actually used your directory the other day to contact some film commissions and I Love it! What an amazing catalog you put out!!

Reel Directory

Northern California's Premier Resource for 40+ Years

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The Reel Directory